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DAVIS-PUTTER SCHOLARSHIP FUND

Full Rebrand

A complete rebrand and website launch for a 50-year-old non-profit, designed to honor their legacy and galvanize a new generation of activists.

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CHallenge

The Davis-Putter Scholarship Fund has a profound 50-year history, but its visual identity had not evolved. This created a critical disconnect, failing to resonate with young, modern activists and undermining the fund's relevance in a digital world.

Solution

I was tasked with leading a complete rebrand to bridge this gap. I developed a new visual identity rooted in bold, academic-inspired typography, an energetic color palette, and maintaining the iconic bullhorn of their original logo, conveying both legacy and urgency. The brand identity serves as a powerful, modern mark for the crucial work they do.

 

I then designed and built their new digital hub on Wix, creating an accessible, intuitive platform for applicants and donors. The result is a cohesive brand that equips The Davis-Putter Scholarship Fund to carry their vital mission forward for generations to come.

Services Provided

Brand Strategy, Art Direction, Brand Identity & Logo Design, UI/UX Design, Wix Development

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