Maid2Go
Brand Identity
Maid 2 Go, a new professional cleaning company with a service area ranging across Rhode Island, Massachusetts, and New York launched with a distinctive brand identity.
Challenge
Maid-2-Go was committed to a bold vision: a 1950s-inspired brand with a vibrant hot pink palette. However, their existing brand execution felt more amateur than authentic, undermining the trust and professionalism needed to stand out in the competitive cleaning market.
Solution
My task wasn't to erase their vision, but to elevate it. I led a complete rebrand focused on refining their core ideas into a polished, approachable, and truly vintage-inspired look. Through a process of strategic research and concepting, I preserved the retro feel while introducing a new level of professional polish.
The new logo system features an upgraded logotype, a custom cartoon-style mascot, and a subtle "sparkle" icon to symbolize quality. This revitalized identity was then deployed across a cohesive system of marketing collateral, including business cards, uniforms, and social media templates, giving Maid-2-Go a consistent and memorable brand at every customer touchpoint.
Services Provided
Brand Strategy, Art Direction, Brand Identity & Logo Design, Character & Mascot Design, Marketing Collateral
